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5 | Preserving the Unique Qualities and

Enhancing the Visitor Experience of the Cascade Loop

INTRODUCTION................................................................................................................................................................................. 5-1

VISITOR PROFILE.............................................................................................................................................................................. 5-2

Cascade Loop Statistics.........................................................................................................................................................5-3

Annual Visitation Statistics from Around the Cascade Loop............................................................................................5-4

Proximity to Major Metropolitian Markets..........................................................................................................................5-5

Domestic and International Visitor Statistics and Trends. ................................................................................................5-5

Visitor Interests and Opportunities......................................................................................................................................5-6

ENHANCING THE VISITOR EXPERIENCE........................................................................................................................................ 5-8

Maintaining and Ongoing Focus on Visitor Hospitality.......................................................................................................5-9

Promoting Stewardship and Sustainability.........................................................................................................................5-10

Residents Around the Cascade Loop also are Important Stewards................................................................................5-11

Directing Visitors to the Right Places...................................................................................................................................5-12

Promoting Sustainable Travel and Geotourism..................................................................................................................5-12

THE GEOTOURISM CHARTER.......................................................................................................................................................... 5-14

EXPANDING AND IMPROVING SIGNING AND VISITOR WAYSHOWING AND WAYFINDING..................................................... 5-16

Regulatory Signing. ................................................................................................................................................................5-16

Effectively Communicating Information to Visitors...........................................................................................................5-17

What is the Difference Between Wayfinding and Wayshowing.......................................................................................5-17

The Four Stages of Trip Making.............................................................................................................................................5-18

Providing an Effective Byway Guidance System................................................................................................................5-18

Signing and Wayshowing and Recommendations for the Cascade Loop Scenic Highway............................................5-19

Existing Logo Signing Along the Cascade Loop Scenic Highway......................................................................................5-23

Design Concepts for Cascade Loop Signs............................................................................................................................5-23

Locations of Existing Cascade Loop Scenic Highway Logo Signs, 2014..........................................................................5-24

Trailblazer Signing Concepts for Region 6 - The Methow Valley......................................................................................5-25

C A S C A D E L O O P S C E N I C H I G H W A Y

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